Zillow Home Loans - Cross Stitch
Role: Houdini Artist
Software Used: Houdini
On this project, we were asked to create a toolkit for Zillow Home Loans that they could use to create bespoke cross stitch animations for an advertising campaign.
My responsibilities included look dev of the cross stitch appearance, shading, lighting and rendering of the animated elements. I also created a custom cross stitch HDA setup to automate the conversion of 2D animation to the final animated and cross stitched appearance.
Digital Asset Overview
HDA features:
Over 120 parameters to adjust the stitch appearance, stitch animation, shading and various other visual attributes.
Color palette modification.
Viewport visualization options.
Image sequence support for pre-animated elements plus art directable procedural stitch-on animation of still images.
Rendering of still preview images and full image sequences directly from the HDA as well as submission to Deadline to render on the farm.
Credits
Creative Directors: Anthony Gibbs
Designer: Sholto Crow
Animator: Scott Bell, Anna Chen, Nick Trivundza
Animation Intern: Malika Azamova
Producer: Keith Bryant
Coordinator: Jake Fritz